Prima Facie

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John Baldessari (National City, EUA, 1931)
Prima Facie: Marilyn’s Dress. A Poem (in Four Parts).
Cologne: Walther König, 2006.
13 x 17 cm.
44 p.
ISBN : 3865600883

Mais do que qualquer outro artista de sua geração, John Baldessari explora a relação entre a ler e o ver, entre a linguagem e a imagem, culminando em sua série mais recente, Prima Facie. Em seu livro de artista, ele justapõe 16 cores e nomes dados por empresas americanas a suas cores corporativas: calma”, “céu” ou “deslizamento de lama”. A percepção afetiva dos respectivos valores sonoros e conteúdos linguísticos cria uma rede quase lírica de correspondências, continuando poeticamente a arte conceitual da década de 1970.

“A special edition with a print, signed and numbered, with the book in a box the is being published: 45 copies +5 a.p.” —

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More than any other artist of his generation, John Baldessari explores the relationship between reading and seeing, between language and image, culminating in his most recent work series Prima Facie. In his new artist’s book he juxtaposes 16 colour plates which American companies attribute to their corporate colors: “calm”, “heaven” or “mudslide”. The affective perception of the respective sound values and linguistic contents creates an almost lyrical web of correspondences, poetically continuing the strict concept art of the 1970s.

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Parse

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John Baldessari
Parse
Zürich: JRP | Ringier, 2010
240 p.
25.4 x 33.2 cm

For this book, John Baldessari has developed a sequence of incomplete, cut-out, and mysterious images, which leads to a construction of meanings and stories. We make our way through pages of fragments from B-movie stills—grouped by the artist into compelling layouts—to a second chapter with “complete” pictures. Juggling with themes of composition, omission, and the creation of rhythm, using fragmented visual information, John Baldessari references the way information and its construction is generally handled in this original artist’s book.

John Baldessari (*1931) is a key proponent of Conceptual art and one of the most important figures in contemporary art of the last forty years. Since his sensational “Cremation Project” in 1970, which involved burning all the paintings he had made between 1953 and 1966, his work has revolved around the relationships between language and image as forms of expression. In his painting, photography, film/video, collage, and reliefs, Baldessari explores the mechanisms of media representation, as well as the subject of artistic work itself. Early on, Baldessari began integrating images and text from advertising and movies into his works and building up a large archive of film stills, publicity, and press photographs. This image material is then contrasted, cropped, and processed in numerous variations and visual realizations. From 1980, the artist worked mostly without text in series of photographs and pictures, while continuing to deal with conflicts and constructions of narrative content. Over the course of his oeuvre, overpainting, voids, gaps, and withheld information increasingly take on the function of the language evoked within the viewer. (via http://www.jrp-ringier.com)

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